On the Edge Conservation appoints Highlight PR

On the EDGE Conservation (OTEC) – the charitable foundation behind a pioneering series of virtual influencers for children – has hired Highlight PR for both consumer and B2B PR in 2021, following the agency’s successful launch of the IP into the kids’ space in November. The series of humanised animal characters who vlog weekly on YouTube are special; they feature on the list of Evolutionarily Distinct, Globally Endangered (EDGE) species. But unlike tigers and polar bears, most kids have never heard of them. As Vtubers, ‘Lexi the Aye Aye’, ‘Eric…

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