Ogilvy Change Launches New Recycle for London Campaign

Recycle for London has launched a new campaign, called ‘One bin is rubbish – sort it out’, to help Londoners tackle the lack of bins or containers to put their recycling in at home. The campaign highlights new research* that shows almost a third (31%) would be embarrassed for others to see how messy their bin area is, with a further 32% admitting that the ugliest part of their home is where they keep their bin. The survey, conducted with 2,000 London residents, highlighted a lack of space in homes…

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