The powerful and emotive ‘Look into my eyes’ ad asks the audience if ‘they are doing all they can to stop the spread’. This is the latest creative in the ‘Stay Home > Protect the NHS > Save Lives’ campaign and has been planned and bought by OmniGOV@MGOMD. With the Government’s requirement to reach as many UK households and audiences as possible, Sky Media’s ‘One Campaign’ solution optimises reach across both linear and on demand viewing through a single media buy. This innovative approach will ensure the powerful message reaches…
Read MoreUK Government To Use Sky‘s Transformative ‘One Campaign’ Proposition For Its Latest COVID Campaign
