As part of it’s ongoing “One you” physical activity campaign, created by Freuds, Public Health England has launched an app to get people walking faster. The accompanying ad was created by M&C Saatchi. Launched in March 2016, “One you” is an ongoing campaign that targets 40- to 60-year-olds who have to look after children as well as aging parents. 4 out of 10 (41%) adults aged 40 to 60 in England walk less than 10 minutes continuously each month at a brisk pace. Over 6.3 million adults aged 40 to 60 do…
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