Tag: M&C Saatchi

Bauer Media Outdoor and M&C Saatchi launch ‘PROUD’ European Pride campaign created by the LGBTQ+ community

Stuart Mitchell

Bauer Media Outdoor Europe and M&C Saatchi UK’s LGBTQIA+ group ‘PROUD’ have launched ‘Pride is Everything’, a new campaign created with LGBTQ+ communities across Europe and brought to life on Out of Home sites in the UK, Belgium, Ireland, the Netherlands, Norway, Denmark, Finland, Sweden and Poland. Running across billboards, bus shelters and street posters, the campaign rejects the increasingly homogenised portrayals of Pride often seen during Pride season in favour of something more authentic: a portrait of queer life created by the people living it. Queer creators, community members,…

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GambleAware Launches Safer Gambling Campaign, “Bet Regret”

Stuart Mitchell

GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, designed by M&C Saatchi, it is a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. The ‘Bet Regret’ campaign is one of a number of commitments to come out of the Government’s Gambling Review to ensure that the sector is socially responsible and doing all it should to protect consumers and communities. Bet Regret describes the universal feeling of remorse sports bettors often…

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Education charity launches social media campaign to amplify young ‘Voices for Change’

Stuart Mitchell

Anti-prejudice education charity the Anne Frank Trust UK has launched a social media campaign #ShoutDownHate aimed at raising awareness of hate crime experienced by young people. Five young people a day are the victims of hate crime – the campaign will encourage youngsters aged 13 – 16 to join a movement that highlights the issue and drives a positive narrative. The campaign will, additionally, help promote the launch – also on Thursday – of a new online platform: both initiatives have been made possible by the Home Office’s Building a…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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Public Health England’s new TV advert highlights the dangers of tar in cigarettes

Stuart Mitchell

Public Health England (PHE) releases a new TV advert highlighting the dangers of tar in cigarettes, as England’s 7 million smokers are urged to make a quit attempt with help from Smokefree this New Year. The latest campaign shows how poisons from tar in cigarettes enter the bloodstream, spreading around the body within seconds and causing damage to major organs. To help explain the ongoing internal harm being caused, a group of 7 lifelong smokers – including TV presenter and entrepreneur Hilary Devey – declare their intention to quit in…

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