The ASA/CAP have released a post called: ASA pilot to enhance online transparency. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world first we are announcing, alongside the largest companies in the digital advertising supply chain, a pilot to extend our role online. Under the title of ‘Intermediary and Platform Principles’, the pilot will explore formalising and bringing more accountability and transparency…
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