The PR industry and Climate Misinformation: PRCA & Opinium to revisit climate study

The Public Relations and Communications Association (PRCA) Climate Misinformation Strategy Group will launch a second research exploring the industry’s role in the climate crisis next week in partnership with Opinium. Last year’s study revealed a fifth of PR professionals felt nervous about entering the climate crisis debate, while 60% believed their clients were too eager to communicate on climate issues without taking any action. The new study will examine PR’s role in the climate crisis and spotlight changes in attitudes and behaviours during a year in which COP26 and climate issues prompted…

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