Tag: Opportunity@Work

Opportunity@Work and the Ad Council Rally Employers Seeking a Resilient, Competitive Workforce to “Look Beyond the Paper”

Stuart Mitchell

Building on the measurable success of the first “Tear the Paper Ceiling” launch in 2022, the Ad Council and Opportunity@Work today unveiled new public service advertisements (PSAs), titled “Story Unfold,” encouraging employers to embrace skills-first hiring practices and access overlooked talent. Research from LinkedIn shows that hiring managers who start with skills are 60% more likely to find a successful hire. Yet, in the United States, more than 70 million STARs — workers Skilled Through Alternative Routes, such as apprenticeships, certifications, on-the-job training, and more — are too often disqualified…

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Coalition of Nearly 50 Organizations Launch‘Tear the Paper Ceiling’ Campaign

Stuart Mitchell

Nonprofit organizations the Ad Council and Opportunity@Work, alongside nearly 50 national organizations and companies, launched Tear the Paper Ceiling. Announced at an event co-hosted with LinkedIn, the national public service advertising (PSA) campaign calls on businesses and decision makers to remove the barriers blocking 50% of workers in the U.S. from accessing upward mobility. The PSAs encourage employers and workers alike to join the movement to tear the “paper ceiling” – the invisible barrier that comes at every turn for workers without a bachelor’s degree. The multiyear campaign aims to…

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Opportunity@Work and the Ad Council Call on Companies to Join New, Rapidly Expanding Collaboration to Remove Barriers to Economic Mobility for 50% of U.S. Workers

Stuart Mitchell

Nonprofits Opportunity@Work and the Ad Council have announced a new collaborative effort that will inspire employers to remove hiring barriers that block the majority of workers in the U.S. from earning higher wages commensurate with their skills. The multiyear effort will focus on creating upward mobility for the more than 70 million workers in the U.S. who are Skilled Through Alternative Routes (STARs), such as community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a bachelor’s degree. Leveraging Opportunity@Work’s labor market insights and support…

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