Crest, Oral-B and Blend-a-med Announce the Launch of Their First Ever Recyclable HDPE Toothpaste Tubes in North America and Europe

Procter & Gamble Oral Care have unveiled its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med. This announcement increases the level of recyclability of its toothpaste tubes, as part of the P&G Ambition 2030 commitments of achieving 100% recyclable or reusable packaging. The leading global oral care brands, Crest and Oral-B, and the European brand Blend-a-med, will start the switch in January 2021 and will continue until full conversion, by 2025. Toothpaste tubes are used by millions of consumers every day; however, its multi-material construction poses…

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Oral-B Announces a New Initiative and $1 Million Commitment to Help Make Better Oral Health Outcomes Possible for All

Oral-B has announced an initiative to help make better oral health outcomes possible for all. The initiative aims to inspire people across the country to improve their brushing game with the brand’s most innovative and newly launched electric toothbrush, Oral-B iO, and to provide oral health support to individuals and communities in need. To kick off the multi-pronged program, Oral-B has committed to providing $1 million total in donated product and dental care to high-risk individuals through a partnership with Dental Lifeline Network. Oral-B has also teamed up with dentists…

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