Together, Crest and Oral-B Are “Closing the Smile Gap” to End Oral Health Inequity for Kids in America

Every child deserves a healthy smile, but the opportunities to achieve one aren’t always equal. Oral health issues reach every mile of the country, but especially impact those living in underserved communities. In fact, Black children are almost twice as likely to have fair or poor oral health and Hispanic kids are nearly four times as likely to suffer as their peers.* For too many families, the preventative dental care and resources needed to avoid tooth decay are just out of reach. This painful reality creates a lifetime of oral…

Read More

Crest, Oral-B and Blend-a-med Announce the Launch of Their First Ever Recyclable HDPE Toothpaste Tubes in North America and Europe

Procter & Gamble Oral Care have unveiled its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med. This announcement increases the level of recyclability of its toothpaste tubes, as part of the P&G Ambition 2030 commitments of achieving 100% recyclable or reusable packaging. The leading global oral care brands, Crest and Oral-B, and the European brand Blend-a-med, will start the switch in January 2021 and will continue until full conversion, by 2025. Toothpaste tubes are used by millions of consumers every day; however, its multi-material construction poses…

Read More