Tag: Out of Home Advertising Association of America (OAAA)

The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective and inspiring OOH media strategies. The OOH Media Plan Awards recognize the central role media planning plays in the success of out of home advertising. The program highlights the plans that make the most effective use of the medium, grounded in audience understanding, smart allocation of budget, and…

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Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%.  “OOH mirrors the cultural and social moments that shape how people spend their time,” said Anna Bager, President & CEO, OAAA. “Whether it’s on a global stage like the World Cup, national brand campaigns,  or in the center of a local community, OOH is where brands show up to connect with audiences…

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The Out of Home Advertising Association of America (OAAA) is pleased to announce the esteemed jury for this year’s OOH Media Plan Awards, an industry-leading program celebrating outstanding media strategy, placement, and execution since its launch 25 years ago. This year’s jurors include a distinguished lineup of professionals whose diverse expertise spans media, agencies, technology, brand stewardship, and innovation: Brad Alperin, Head of Brand Solutions, OUTFRONT Media Ali Broback, Chief Client Officer & Partner, ODN Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer Randy Kilgore, Chief Revenue…

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The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters. Following a record-setting $9.1 billion in OOH revenue in 2024, the channel’s momentum carried into 2025 with a historic first quarter. Digital OOH (DOOH) accounted…

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