Tag: Out of Home Advertising Association of America (OAAA)

The Out of Home Advertising Association of America (OAAA) today announced the launch of its Programmatic & Automation Center of Excellence, an industry-led initiative designed to modernize the out of home advertising ecosystem and strengthen OOH’s position within omnichannel media strategies. OAAA has appointed Ari Buchalter, Chief Strategy Officer at Broadsign, as the Center’s inaugural Advisory Board Chair and Ashwini Karandikar as Executive Lead. The Center will bring together media owners, technology providers, agencies, brands and other stakeholders to make OOH easier to plan, buy, measure and integrate across the…

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The Out of Home Advertising Association of America (OAAA) announced the jury for the 2026 OOH Media Plan Awards, bringing together ten leaders from across brands, agencies, media owners and technology to recognize the most effective and innovative strategic thinking in out of home (OOH) advertising. For more than 25 years, the OOH Media Plan Awards have celebrated the critical role media planning plays in turning great ideas into impactful campaigns. The program recognizes the strategy behind the work, from understanding audiences and allocating investment to selecting the right environments,…

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Brands are increasing their investment in out of home (OOH) advertising, driving U.S. OOH revenue up 10.7% in the second quarter of 2026 to $3.16 billion, marking the first time quarterly OOH revenue has surpassed $3 billion, according to new data from the Out of Home Advertising Association of America (OAAA). The strong quarter pushed year-to-date OOH revenue growth to 9.2%. The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live events all contributing to the quarter’s momentum. Nearly three-quarters (73%) of the top…

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The Out of Home Advertising Association of America (OAAA) has announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on October 15, 2026, at The Museum of Modern Art (MoMA) in New York City, this year’s jury will evaluate the campaigns, activations, and ideas that are redefining the possibilities of OOH and creating lasting cultural impact. The 2026 OBIE Awards jury includes: PJ Pereira, Founder & Creative…

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The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters. According to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, revenue increased 7.1% compared to the same quarter last year.  The strong quarterly performance builds on OOH’s record-setting $9.46 billion in revenue in 2025 and underscores the medium’s growing…

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