Tag: Out of Home Advertising Association of America (OAAA)

OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI Brands

Stuart Mitchell

The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters. According to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, revenue increased 7.1% compared to the same quarter last year.  The strong quarterly performance builds on OOH’s record-setting $9.46 billion in revenue in 2025 and underscores the medium’s growing…

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OAAA and Geopath Announce Winners of 2026 OOH Local Case Study Awards Contest

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners and finalists of the 2026 OOH Local Case Study Awards this week during the 2026 OAAA Media Conference in Dallas, Texas. The awards recognize local market campaigns that leveraged out of home (OOH) advertising through strategic planning, creative execution, audience engagement, and measurable results. Since its inception, the OAAA/Geopath Local Case Study Awards have highlighted OOH’s role in driving local business growth and strengthening connections between brands and communities. This year’s winners demonstrated the continued evolution…

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FBI and OAAA Renew Partnership, Expanding Nationwide Out of Home Program Supporting Public Safety

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) have announced the renewal of its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home (OOH) media to support law enforcement and public safety efforts across the United States. Originally launched in 2007, the FBI’s Digital Billboard Initiative has evolved from a pilot program in Philadelphia into a nationwide network spanning more than 10,000 digital screens. Through OAAA and its member companies, media owners donate digital billboard space to display fugitives, missing persons alerts,…

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OAAA Unveils 2026 Future Leaders Delegates, Strengthening the Future of OOH Talent

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) today announced the 2026 Future Leaders Program delegates, recognizing ten rising professionals selected for their leadership potential and contributions to the out of home (OOH) advertising industry. Now in its third year, the program, led by OAAA’s OOH UNITED committee, reflects a continued investment in developing the talent shaping OOH’s future. As the industry evolves and plays a more central role in the modern media mix, building a strong, connected pipeline of leaders is critical. The Future Leaders Program is designed…

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OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot Program

Stuart Mitchell

Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), recently announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. The pilot is part of a coordinated industry effort to modernize OOH audience measurement for today’s evolving advertising marketplace. Led by the executive committees of Geopath and OAAA, the initiative reflects a broad commitment across the OOH…

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