Tag: Out of Home Advertising Association of America (OAAA)

Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%.  “OOH mirrors the cultural and social moments that shape how people spend their time,” said Anna Bager, President & CEO, OAAA. “Whether it’s on a global stage like the World Cup, national brand campaigns,  or in the center of a local community, OOH is where brands show up to connect with audiences…

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The Out of Home Advertising Association of America (OAAA) is pleased to announce the esteemed jury for this year’s OOH Media Plan Awards, an industry-leading program celebrating outstanding media strategy, placement, and execution since its launch 25 years ago. This year’s jurors include a distinguished lineup of professionals whose diverse expertise spans media, agencies, technology, brand stewardship, and innovation: Brad Alperin, Head of Brand Solutions, OUTFRONT Media Ali Broback, Chief Client Officer & Partner, ODN Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer Randy Kilgore, Chief Revenue…

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The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters. Following a record-setting $9.1 billion in OOH revenue in 2024, the channel’s momentum carried into 2025 with a historic first quarter. Digital OOH (DOOH) accounted…

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