Nestlé trials Quality Street paper tub

This Christmas shoppers will see a first-of-its-kind Quality Street tub on selected Tesco supermarket shelves. The iconic Christmas brand is launching a paper tub, and Nestlé will be trialling it in collaboration with Tesco. More than 200,000 paper tubs will go out to selected Tesco stores this festive season, carrying around 150 tonnes of the popular sweets in total. The trial is another step on Nestlé’s journey to reduce virgin plastic. The paper tub, which comes in the signature Quality Street purple, has a luxurious design and feel, and is…

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Knorr launches paper wrapper innovation for its popular stock cube range

Knorr, the nation’s favourite stock brand[a], is launching a new paper wrapper in the UK. The move to making the wrapper recyclable started with the brand’s most popular variant, its Chicken SKU. Following a successful pilot in Tesco, the brand will now roll out the new packaging across its wider core stock cube range, beginning with its Fish and Lamb SKUs in August, with the rest of the core range following across all retailers in September. Following years of innovation and development, the individual stock cube wrappers will move from…

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Seventh Generation Advocates for Use of Recycled Toilet Paper Because It’s Not a Tree’s Duty to Wipe Your Booty

If every household in the United States replaced a four pack of 240 sheet virgin fiber toilet paper with recycled toilet paper (minimum 50% PCR), we could help save more than 740,000 trees. Seventh Generation, has launched a new campaign that helps bring this issue to light. A comedic musical advertisement starring Maya Rudolph and a new character, Mike the Tree, brings awareness to the fact that people can make a big impact on the environment – and trees – by making a small switch to recycled toilet paper. Featured…

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