Absolut launches first-ever commercially available paper bottles

Absolut Vodka is to become the first global spirits brand to sell single-mould paper-based bottles commercially in the UK as part of its journey to create a fully bio-based bottle. Absolut Vodka is embarking on a three-month test for its single-mould paper bottle – sold in British supermarket chain, Tesco – a significant milestone on its journey to create a 100 per cent bio-based bottle and reduce its CO2 emissions. The paper bottle initiative is part of a wider collaboration with Paboco (the Paper Bottle Company) and their community of global brands, The…

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