Absolut launches first-ever commercially available paper bottles

Absolut Vodka is to become the first global spirits brand to sell single-mould paper-based bottles commercially in the UK as part of its journey to create a fully bio-based bottle. Absolut Vodka is embarking on a three-month test for its single-mould paper bottle – sold in British supermarket chain, Tesco – a significant milestone on its journey to create a 100 per cent bio-based bottle and reduce its CO2 emissions. The paper bottle initiative is part of a wider collaboration with Paboco (the Paper Bottle Company) and their community of global brands, The…

Read More

Absolut shines a light on global LGBTQ inequality with new Kiss With Pride campaign

Absolut has created a powerful poster campaign to highlight  the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide  as part of its campaign for a more inclusive and open world. Launched on the 50th  anniversary of the amendment of the Sexual Offences Act – the Act of Parliament that saw homosexuality decriminalised in England and Wales – the poster series features individuals  from many of those 72 countries sharing a same-sex kiss to celebrate their own freedom of expression. Shot by celebrated photographer…

Read More

Absolut makes a powerful statement about equality… without saying a word

On the 5th of July BBH launched its first piece of work for Absolut since winning the account last year with a powerful and beautiful short film titled ‘Equal Love’. Set against the scintillating backdrop of a city night, the never-ending and diverse kiss becomes a metaphor for acceptance and love without discrimination. The kisses pay no attention to sexual preference, gender, colour, profession and instead become a testament to equal love. The film reflects Absolut’s belief that people should be free to love who they choose, and builds on…

Read More