Absolut shines a light on global LGBTQ inequality with new Kiss With Pride campaign

Absolut has created a powerful poster campaign to highlight  the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide  as part of its campaign for a more inclusive and open world. Launched on the 50th  anniversary of the amendment of the Sexual Offences Act – the Act of Parliament that saw homosexuality decriminalised in England and Wales – the poster series features individuals  from many of those 72 countries sharing a same-sex kiss to celebrate their own freedom of expression. Shot by celebrated photographer…

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Absolut makes a powerful statement about equality… without saying a word

On the 5th of July BBH launched its first piece of work for Absolut since winning the account last year with a powerful and beautiful short film titled ‘Equal Love’. Set against the scintillating backdrop of a city night, the never-ending and diverse kiss becomes a metaphor for acceptance and love without discrimination. The kisses pay no attention to sexual preference, gender, colour, profession and instead become a testament to equal love. The film reflects Absolut’s belief that people should be free to love who they choose, and builds on…

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