Empowerment is the driving message leading young voters ages 17-29 to the polls this midterm season, with 59% confirming they are planning on voting, motivated by their perception as being “America’s Future,” according to the second and final phase of the Messaging Young Voters in the 2022 Midterms Report by the Ad Council Research Institute (ACRI) and Paramount Media Networks (PMN) & MTV Entertainment (MTVE) Studios. With 21% of young voters ages 17-29 still undecided about whether or not they will vote this election season, the collaborative research project between…
Read MoreEmpowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights
