Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Inspired by Channel 4’s mission to create change through entertainment, Partner Lab will set a new bar in broadcast for challenging and inspiring brands to push boundaries and experiment. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy and Production to deliver high-quality campaigns across TV, streaming, sponsorship, and branded entertainment. Partnerships and Sponsorship will manage campaigns across the full Channel 4 ecosystem, from TV and streaming to social and branded entertainment and licensing, while Creative Strategy…
Read MoreChannel 4 Sales Launches Partner Lab, A New Creative Partner For Brands
