The United Nations has launched a new initiative to foster behaviour change and counter the spread of misinformation regarding COVID-19 pandemic. The campaign, called Pause, asks digital users to take the time to think about what they share before posting it online. “One of the ways it [misinformation] is spreading is the way people are sharing”, Melissa Fleming, who oversees the UN’s global communications effort, said on the eve of the Pause campaign’s launch, chosen to coincide with Social Media Day. “The idea of pause is: take care before you…
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