Tag: PBS

Otsuka Is Lead, Founding Sponsor of PBS’ WELL BEINGS Youth Mental Health Project, Featuring Ken Burns Documentary Series

Stuart Mitchell

Otsuka America Pharmaceutical, Inc., announces that the company is the lead, founding sponsor of the WELL BEINGS Youth Mental Health Project, a multi-year, public health campaign launched by WETA, the flagship public broadcasting station in the nation’s capital. The sponsorship also includes the future PBS documentary series Hiding in Plain Sight: Our Mental Health Crisis (working title), executive-produced by award-winning filmmaker Ken Burns, produced and directed by Ewers Brothers Productions, which will focus on mental health issues ranging from anxiety, depression, bipolar disorder, schizophrenia, attention deficit hyperactivity disorder, addiction, suicide…

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PBS Station THIRTEEN Launches First Advocacy Campaign

Stuart Mitchell

WNET, one of public television’s most innovative and well-respected media providers for over 50 years, has worked with agency Interplanetary to develop their first advocacy campaign for THIRTEEN, WNET’s tri-state-area (New York, New Jersey and Connecticut) PBS affiliate. Launching this week, the campaign“ THIRTEEN IS WORTH FIGHTING FOR” is meant to inspire and encourage the public to show support for THIRTEEN, before Congress possibly severely cuts or defunds the Corporation for Public Broadcasting, an important source of funding for THIRTEEN and all PBS and NPR stations. The campaign focuses on generating impact…

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