Bookworms throughout Alabama took advantage of Books-A-Million’s inaugural Penny-A-Page Sale! With over 35,000 books sold during the Penny-A-Page promotion on August 1, guests had a one-time opportunity to save big by purchasing a book of their choice for only one penny per page. Over one million people were reached on social media creating a shareable campaign that retailers often try to replicate. Due to the success of Penny-A-Page, Books-A-Million retail stores experienced traffic like rarely seen before. “We can’t thank our customers enough for celebrating this Penny-A-Page promotion,” said Scott…
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