Not every superhero wears a cape! Books-A-Million and Children’s of Alabama are once again igniting the annual Superhero Month in October. This year, the partnership will honor the NICU with ‘The Power of Children’s’ initiative, which aims to bring encouragement and bravery to the hospital’s kids and families. “It’s important to recognize Children’s of Alabama and all of its departments and services that impact the lives of our youngest community members,” said Scott Kappler, Chief Marketing Officer at Books-A-Million. “It’s an honor to celebrate the real superheroes in our daily…
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Books-A-Million Brings Back Popular Coffee for the Troops Program During Military Appreciation Month
In honor of Military Appreciation Month, Books-A-Million is once again partnering with Soldiers’ Angels for its celebrated Coffee for the Troops program, running Friday, May 3 – Saturday, June 1. The bookstore makes it easy for the community to gift the comfort of coffee to the brave soldiers fighting overseas as well as veterans and patients in VA hospitals all over the nation. Customers can participate in the program by purchasing and donating a bag of Joe Muggs coffee from any Books-A-Million location. For every five bags of coffee donated…
Read MoreBooks-A-Million Spreads Joy with Holiday Book & Toy Drive Through Mid-December
Make spirits bright this season by joining Books-A-Million for its sixth annual Holiday Book & Toy Drive. Now through December 16, customers can visit their local Books-A-Million store to donate children’s books and toys to local charities across the country, such as Children’s of Alabama, Toys for Tots, Ronald McDonald House and more. Taking place at all Books-A-Million locations, this year’s “Grow Your Heart 3 Sizes” campaign brings joy and warmth to the hearts of children and families in need this holiday season! “Our annual holiday book and toy drive…
Read MoreBooks-A-Million to Donate over 72,000 Bags of Coffee to U.S. Troops and Veterans
Thousands of U.S. troops serving overseas, veterans and VA hospitals will soon receive a special taste of home thanks to the incredible generosity of Books-A-Million customers during the 12th Coffee for the Troops campaign in partnership with Soldiers’ Angels. The patriotic program, which ran September 30 through October 27, allowed customers to honor brave U.S. soldiers by purchasing a bag of coffee from any Books-A-Million location or online. Customers purchased more than 60,700 bags of freshly ground Joe Muggs Coffee for donations. Books-A-Million also contributed one bag of coffee for…
Read MoreBooks-A-Million Celebrates Successful Penny-A-Page Sale
Bookworms throughout Alabama took advantage of Books-A-Million’s inaugural Penny-A-Page Sale! With over 35,000 books sold during the Penny-A-Page promotion on August 1, guests had a one-time opportunity to save big by purchasing a book of their choice for only one penny per page. Over one million people were reached on social media creating a shareable campaign that retailers often try to replicate. Due to the success of Penny-A-Page, Books-A-Million retail stores experienced traffic like rarely seen before. “We can’t thank our customers enough for celebrating this Penny-A-Page promotion,” said Scott…
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