#ChooseForChange from Leo Burnett India Captures +40 Million Views in One Week

P&G India’s latest corporate social responsibility campaign follows the story of Appu, a little boy who just wants to go to school – but his small village doesn’t have one. He, like millions of children in India, is still waiting for a school to be built. Leo Burnett has helped P&G India tell Appu’s story, and it’s melting viewers’ hearts, having garnered more than 40 million views in just one week. “Through this film, we want to make an emotional connection with people and enable them to contribute towards the…

Read More