The ASA/CAP have released a post called: Scare with Care: Advertising Guidance on Phobias, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone has a slight fear of something, but when that fear becomes a severe phobia, it can have an impact people’s lives, especially if the cause of that phobia cannot be avoided in daily life. This article looks at the things that marketers might need to be…
Read MoreASA – Scare with Care: Advertising Guidance on Phobias
