Tag: Pink Lady

Pink Lady® donates 150,000 apples to FareShare

Stuart Mitchell

Pink Lady® has donated 150,000 apples to FareShare, the UK’s biggest charity fighting hunger and food waste, in a tie-in with its family-friendly PinKids® apples. In support of the FareShare donation and the brand’s ongoing work with the charity, packs of PinKids® apples in Aldi stores nationwide will highlight the partnership between November and January, with the strapline “Share the Wow”. PinKids® are smaller Pink Lady® apples which are the perfect size for children’s snacks and lunchboxes. The packs communicate to consumers that their purchase of the lunchbox favourite is…

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One million Pink Lady® apples donated to FareShare

Stuart Mitchell

A landmark donation of 1 million Pink Lady® apples has been reached as part of the brand, and its supply chain’s, commitment to FareShare, the UK’s biggest charity fighting hunger and food waste. This summer saw an initial donation of 300,000 apples communicated via an on-pack sticker in selected retailers, helping raise awareness of the amazing work the charity does, as well as showing consumers their purchase is making a difference to the lives of others. The donation increased to 1 million apples by October with the brilliant support of…

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Pink Lady commits to FareShare donations for back-to-school campaign

Stuart Mitchell

In Aldi, Ocado, B&M, Heron Foods and Farmfoods outlets across the country, 145,000 stickered packs of PinKids® apples, inviting consumers to ‘Share the Wow’ in support of the charity, will be available to shoppers from the end of August for six weeks. PinKids® are petite Pink Lady® apples which are the perfect size for little hands and lunchboxes, making them the perfect healthy snack for kids. The packs communicate to consumers that their purchase of the lunchbox favourite will help Pink Lady® donate apples to FareShare this year, as part…

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Pink Lady® transforms basketball court into an energising work of art

Stuart Mitchell

Pink Lady®, has transformed a public basketball court in Islington into an energising work of art which will be opened for public use this month. The restoration of the court has been funded by Pink Lady® apples, as part of its ongoing commitment to creating feel good moments as part of its Feel the Wow campaign. “We wanted to create a joyful, invigorating space where people can refresh their senses” says Pink Lady® UK PR and Social Manager, Kyla Flynn.“The court in Joseph Grimaldi Park, in the heart of the…

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Pink Lady® supports The British Bee Charity with Morrisons on-pack promotion

Stuart Mitchell

Pink Lady® apples has partnered with The British Bee Charity to develop a new on-pack promotion called Bee Pink designed to inspire and delight consumers whilst helping to protect British bees. The UK’s leading apple brand will be offering Morrisons shoppers the chance to win one of ten bespoke bee bundles and 150 runner-up prizes. The main prize bundle will include a Sophie Allport china bee mug, beeswax candle, beeswax lip balm (made with beeswax from The British Bee Charity), wildflower seed bath bomb and honey from The British Bee…

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