One million Pink Lady® apples donated to FareShare

A landmark donation of 1 million Pink Lady® apples has been reached as part of the brand, and its supply chain’s, commitment to FareShare, the UK’s biggest charity fighting hunger and food waste. This summer saw an initial donation of 300,000 apples communicated via an on-pack sticker in selected retailers, helping raise awareness of the amazing work the charity does, as well as showing consumers their purchase is making a difference to the lives of others. The donation increased to 1 million apples by October with the brilliant support of…

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Pink Lady commits to FareShare donations for back-to-school campaign

In Aldi, Ocado, B&M, Heron Foods and Farmfoods outlets across the country, 145,000 stickered packs of PinKids® apples, inviting consumers to ‘Share the Wow’ in support of the charity, will be available to shoppers from the end of August for six weeks. PinKids® are petite Pink Lady® apples which are the perfect size for little hands and lunchboxes, making them the perfect healthy snack for kids. The packs communicate to consumers that their purchase of the lunchbox favourite will help Pink Lady® donate apples to FareShare this year, as part…

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Pink Lady® transforms basketball court into an energising work of art

Pink Lady®, has transformed a public basketball court in Islington into an energising work of art which will be opened for public use this month. The restoration of the court has been funded by Pink Lady® apples, as part of its ongoing commitment to creating feel good moments as part of its Feel the Wow campaign. “We wanted to create a joyful, invigorating space where people can refresh their senses” says Pink Lady® UK PR and Social Manager, Kyla Flynn.“The court in Joseph Grimaldi Park, in the heart of the…

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Pink Lady® supports The British Bee Charity with Morrisons on-pack promotion

Pink Lady® apples has partnered with The British Bee Charity to develop a new on-pack promotion called Bee Pink designed to inspire and delight consumers whilst helping to protect British bees. The UK’s leading apple brand will be offering Morrisons shoppers the chance to win one of ten bespoke bee bundles and 150 runner-up prizes. The main prize bundle will include a Sophie Allport china bee mug, beeswax candle, beeswax lip balm (made with beeswax from The British Bee Charity), wildflower seed bath bomb and honey from The British Bee…

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Pink Lady® is proud to support Storytellers, a project of the United Nations World Food Programme

Pink Lady® apples is proud to be supporting Storytellers, a citizen journalism project of the World Food Programme. Storytellers gives young refugees and youth living in vulnerable communities the knowledge and tools they need to share their stories, using their own words and images. Members of the Pink Lady® global family have come together to support this innovative communication concept that gives people in need the chance to produce and tell their own stories. The World Food Programme is the world’s largest humanitarian organization, working to save and change the lives…

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