PR agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. That’s the conclusion of a comprehensive report published recently by the Public Relations and Communications Association (PRCA) as part of its Pitch Forward initiative. Although the financial and ethical challenges of pitching have long been acknowledged within the industry, today’s report lays bare the issues in unprecedented detail. The report addresses the financial burden of pitching, project abandonment, intellectual property (IP) misuse, and the growing influence of procurement teams. It will set the agenda for PRCA’s…
Read MorePRCA research report confirms financial strain and ethical pitfalls in pitch process
