Public Relations Consultants Association (PRCA)

PRCA research report confirms financial strain and ethical pitfalls in pitch process

December 12, 2024December 1, 2024 Stuart Mitchell

PR agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. That’s the conclusion of a comprehensive report published recently by the Public Relations and Communications Association (PRCA) as part of its Pitch Forward initiative. Although the financial and ethical challenges of pitching have long been acknowledged within the industry, today’s report lays bare the issues in unprecedented detail. The report addresses the financial burden of pitching, project abandonment, intellectual property (IP) misuse, and the growing influence of procurement teams. It will set the agenda for PRCA’s…

PRCA Africa appoints Ethics & Practices Board

June 3, 2024April 29, 2024 Stuart Mitchell

The Public Relations Consultants Association (PRCA) Africa has appointed three prominent industry representatives to lead its Ethics & Practices Network as part of a continent-wide programme to elevate operating standards and overall ethical conduct for communicators and their work across the continent. These include Dustin Chick (Partner and Managing Director at Razor PR), Bridget von Holdt (co-Market Lead and Managing Director at BCW Africa) and Adam Hunter (Managing Director of Hook Line & Sinker). Given the serious impact of this work and the critical role it serves in driving governance…