Corporate greenwashing involves a company enhancing – or fabricating – the environmental impact of its services and products. According to the latest report by financial think tank Planet Tracker, The Greenwashing Hydra, this practice has become increasingly sophisticated, taking many different forms. Greenwashing activities range from seemingly innocuous strategies that market a product inaccurately, to practices that emphasise a singular green activity to intentionally distract from broader damaging environmental policies. In the report, Planet Tracker identifies six types of greenwashing: Greencrowding is built on the belief that you can hide…
Read MoreGreenwashing growing increasingly sophisticated, says Planet Tracker
