Dove makes industry-leading global plastic commitment

Dove, one of the largest and best-loved beauty brands in the world, unveils new initiatives to accelerate the global beauty industry’s progress to address plastic waste. Through a combination of alternative packaging materials, recycled plastic and investing in refill technology, Dove is driving a movement to create a new value for plastics and reduce the volume of plastic it produces. As one of the biggest known reduction plans of its kind in the beauty industry, the amount of virgin plastic Dove will save globally per year would be enough to…

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