In a world where play is increasingly undervalued, the LEGO Group is excited to raise the curtain on the second run of its Play is Your Superpower campaign, encouraging kids and families to give play more of a starring role in everyday life. Urging everyone to rediscover the transformative power of play, this fun-fuelled campaign is a direct response to new global findings by the LEGO Group, revealing that families who play together the most are the happiest*, while a resounding 90% of children agree that play is the best…
Read MoreUnleash the fun! The LEGO Group is encouraging families to build more play into every day and join its global ‘Play is Your Superpower’ campaign
