Have you ever met a transgender kid? That is the question The GenderCool Project asks in a national television campaign launched recently. The high-energy 30 second spot features 11 transgender and non-binary kids ages 13 through 17 playing the team sports they love while talking about how participating in sports makes them feel. Known as the GenderCool “Champions”, these young people are at the core of GenderCool, a youth-led, youth-inspired organization with a simple mission: help replace misinformed opinions with positive, powerful experiences meeting transgender and non-binary youth who are…
Read MoreNew Television Campaign Spotlights Transgender Kids Finding Joy In Sports
