New Television Campaign Spotlights Transgender Kids Finding Joy In Sports

Have you ever met a transgender kid? That is the question The GenderCool Project asks in a national television campaign launched recently. The high-energy 30 second spot features 11 transgender and non-binary kids ages 13 through 17 playing the team sports they love while talking about how participating in sports makes them feel. Known as the GenderCool “Champions”, these young people are at the core of GenderCool, a youth-led, youth-inspired organization with a simple mission: help replace misinformed opinions with positive, powerful experiences meeting transgender and non-binary youth who are…

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Parents Launch National Campaign To Advance The Gender Conversation

In the midst of a national conversation about the rights of transgender youth, two parent advocates are coming together to unveil a campaign that’s more “show” than “tell.”    The GenderCool Project is an awareness campaign that opens up the conversation around gender in a way the general public can understand. The campaign’s centerpiece chronicles the accomplishments of transgender kids and their young allies across the United States.    At first glance, the effort feels more like a brand campaign than an educational effort, and that’s exactly how founders Jennifer Grosshandler and…

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