O-I Glass Partners with Peru’s Plaza Vea Supermarkets to Make Glass Recycling Easy with #ReciclaConsciente

Plaza Vea, one of Peru’s largest and most popular supermarket chains, is hoping to make recycling easier for its customers with a new national recycling campaign. The campaign is called #ReciclaConsciente and it’s designed to both educate about recycling in Peru as well as facilitate it. O-I is among the partners. There are two parts to the campaign. The first is a concentration on education. #ReciclaConsciente is communicating with consumers using tactics such as publishing environmental awareness on social media and launching a digital environmental volunteer initiative. In-store messaging reminds shoppers which…

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