The Public Relations and Communications Association (PRCA) has recently announced a new partnership with Polpeo, a global leader in crisis simulation, to help PRCA members build resilience and enhance their crisis response skills. The best way to learn is through experience. Only by going through a crisis can organisations truly identify the breakpoints in their plans and processes—far better to do so in a safe, controlled environment than under public scrutiny. Polpeo’s crisis simulations provide PR professionals with hands-on experience, preparing them to manage real-world crises with confidence. As part…
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