Diageo Launches New Social Media Positive Drinking Campaign To Raise Funds For Wateraid

Diageo has highlighted its commitment to drinking in moderation, with the release of The Balance Challenge, an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance virtual water vessels on some parts of their bodies by matching a series of on-screen poses. To date the challenge has seen bartenders around the globe take part in the fun campaign, helping remind people over the festive…

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