“Signs of positivity, but the road to recovery will take time” says DMA CEO

A year on from the first UK-wide lockdown, the latest results from the ‘Coronavirus – The Impact on Business’ survey series – conducted by the Data & Marketing Association (DMA) – reveals some positivity for businesses looking forward, but also a long road to fully recover from the challenges of the last 12 months. According to the latest survey, conducted in March 2021, the majority of businesses (70%) are still being negatively impacted by the pandemic. However, those reporting the economic impact as extremely negative has almost halved – from…

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