Posterscope are proud to debut 100% recycled and recyclable 48- and 96-sheet billboards, with our client BT on board with a UK-wide out-of-home campaign. Having launched recycled six-sheets in 2021, the new large formats offer advertisers installations using 100% recycled and recyclable materials to help form part of their environmental messaging. BT Broadband is using the new eco-friendlier posters as part of its “Win at staying” campaign promoting its full fibre packages. Posterscope said BT’s commitment to using the recycled formats would “open up the supply chain for other smaller…
Read MorePosterscope debut 100% recycled and recyclable 48- and 96-sheets
