Pantene has launched its new #PowerofGrey campaign, which encourages women and men to embrace and celebrate their natural grey hair. The campaign falls under the brand’s new ‘Power of Hair’ ethos: Pantene believes in the transformative power of great hair and is on a mission to help people accept and celebrate their hair, no matter how they choose to wear it. The multi-channel #PowerofGrey campaign includes a standout billboard series, print, social and YouTube videos featuring naturally grey-haired women encouraging the UK public to question entrenched beliefs and associations with grey hair. Conversation and social media…
Read MorePantene encourages the public to celebrate grey hair through new campaign #PowerOfGrey
