Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges. The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days…
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