Digital PR thriving during pandemic – PRCA Digital Report

The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA). The PRCA Digital Report – carried out by 3Gem in November last year – polled around 250 professionals across all sectors. The research shows that more than half (53%) of PR professionals had their budgets increased in 2020. This comes against a backdrop of unprecedented budgets cuts caused by the pandemic and is supported by nine out of ten respondents (92%) revealing the pandemic has encouraged…

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