Tag: Digital PR

Web3, NFTs, community management? – PRCA launches study to explore what’s next in Digital PR

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors. The study – carried out by 3Gem – will provide a comprehensive overview of the trends and attitudes towards digital PR, including the extent of investment in Web3, NFTs, community management, and Augmented Reality. Take the survey here for the chance to win a £100 Amazon voucher. Brand Strategy Consultant and Co-Chair PRCA Digital Group Candace Kuss CMPRCA said: “Grace Hopper, the pioneering computer scientist, said that ‘One…

Read More

Digital PR thriving during pandemic – PRCA Digital Report

Stuart Mitchell

The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA). The PRCA Digital Report – carried out by 3Gem in November last year – polled around 250 professionals across all sectors. The research shows that more than half (53%) of PR professionals had their budgets increased in 2020. This comes against a backdrop of unprecedented budgets cuts caused by the pandemic and is supported by nine out of ten respondents (92%) revealing the pandemic has encouraged…

Read More