The Public Relations and Communications Association (PRCA) has published the findings of its Q2 2025 Global Confidence Tracker*, conducted by Question & Retain. The results highlight a marked decline in agency confidence worldwide as macroeconomic pressures and strategic reassessments continue to reshape the sector. The data reveals a significant change in sentiment across the global PR industry. The proportion of respondents describing themselves as “very confident” has halved from 22% in Q1 to just 11% in Q2. Meanwhile, those reporting low confidence (“not very confident” or “not confident at all”)…
Read MorePRCA Global Confidence Tracker Q2 2025 reveals sharp drop in agency confidence amid shifting strategies
