Metaverse unlocks playground of discovery and reputational risk – PRCA Global Ethics Council Annual Perspective

The PRCA Global Ethics Council has published its 2022 Annual Perspective, featuring insight from 30 global leaders, exploring the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology.    The Annual Perspective aims to spark a global conversation on PR’s role in helping clients and organisations navigate the ethical risks and opportunities on new tech platforms. Spearheaded by PRCA Global Ethics Council Co-Chairs Mary Beth West, Nitin Mantri and Israel Opayemi, the 35-page report is freely available to PR and communications professionals around the world. Key…

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