Tag: Metaverse

Metaverse unlocks playground of discovery and reputational risk – PRCA Global Ethics Council Annual Perspective

Stuart Mitchell

The PRCA Global Ethics Council has published its 2022 Annual Perspective, featuring insight from 30 global leaders, exploring the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology.    The Annual Perspective aims to spark a global conversation on PR’s role in helping clients and organisations navigate the ethical risks and opportunities on new tech platforms. Spearheaded by PRCA Global Ethics Council Co-Chairs Mary Beth West, Nitin Mantri and Israel Opayemi, the 35-page report is freely available to PR and communications professionals around the world. Key…

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OCBC Bank And Metaverse Green Exchange To Develop New Green Financing Solutions With Tokenised Carbon Credits 

Stuart Mitchell

OCBC Bank and MetaVerse Green Exchange (MVGX), a digital green exchange licensed and regulated by the Monetary Authority of Singapore, have announced a strategic partnership to develop new green financing solutions aimed at accelerating large corporates’ journey to carbon neutrality.  Scheduled to be launched later this year, these financing solutions will include tokenised carbon credits in the form of MVGX’s Carbon Neutrality Tokens (CNT™s), for large corporates to offset their carbon emissions, simplifying their path to carbon neutrality. An independent party will verify the expected carbon emissions from projects utilising these financing solutions,…

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Will, The First Homeless Person In The Metaverse, Warns Us About Vulnerable People’s Isolation, In Real Life

Stuart Mitchell

Every year, the 31st of March marks the end of winter break, and hence the end of France’s emergency accommodation plans for precarious people. What is less talked about is the exclusion and social isolation that these people suffer all year round, summer and winter. On the eve of the presidential election, the Entourage network – a community of 150,000 committed citizens – is sounding the alarm on the unprecedented crisis of fraternity in France by creating Will, the First Homeless Person of the Metaverse and spokesperson for the invisibles.…

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Starcom launches report and 5-part podcast series on the Metaverse

Stuart Mitchell

Starcom has launched a new report titled Future Tensions in the Metaverse with five podcast episodes exploring what the Metaverse is, how it might impact brands and why it is of interest to the media industry. The report aims to provide clarity about the Metaverse, understand the tensions that will exist for consumers in these new spaces, as well as what roles and responsibilities will be needed by our industry and by advertisers as the metaverse evolves into our everyday lives. Using forum discussions, desk research via reports and research…

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