One in four (25%) of PR leaders say they will never use AI tools, such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published recently. CEOs, Directors, and Department Heads across five continents took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in public relations around the world. The study follows a recent surge in interest in AI within PR practice. Despite this interest, the majority of communications leaders appear slow to grasp its potential with more than half of respondents…
Read MoreA quarter of comms leaders refuse to embrace AI despite wave of interest – PRCA ICCO Confidence Tracker
