The ASA/CAP have released a post called: Enforcing the rules for ads on prenatal testing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published a new Enforcement Notice on Advertising Non-invasive Prenatal Testing (hereafter NIPT), which is a type of prenatal screening for genetic conditions which uses a maternal blood test to examine foetal DNA. It is offered on the NHS in…
Read MoreCAP: Enforcing the rules for ads on prenatal testing
