CAP – Enforcing the rules for prescription-only medicines and ‘vitamin shots’

The ASA/CAP have released a post called: Enforcing the rules for prescription-only medicines and ‘vitamin shots’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP has published a new Enforcement Notice: Advertising Vitamin Shots (Coronavirus/Covid-19) with the Medicines and Healthcare products Regulatory Agency (MHRA), following the publication of this ASA ruling. The Notice targets the promotion of injectable vitamin D and injectable vitamin B12…

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