The ASA/CAP have released a post called: Stick to the script: Prescription-only medicines and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 12.12 of the CAP Code expressly states that prescription-only medicines (POM) or prescription-only medical treatments may not be advertised to the public. It is also an offence under the Human Medicines Regulations 2012 to in any way promote the…
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