CAP – At the right price: making price comparisons with previous prices

The ASA/CAP have released a post called: At the right price: making price comparisons with previous prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers tend to have limited understanding of pricing practices in general, and reference pricing in particular, so it’s essential that they can be confident that the price comparisons they see are based on their reasonable assumptions about them.  Price…

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