The ASA/CAP have released a post called: Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Price comparisons are a fast way to communicate value to consumers or stand out amongst competitors. It is important that any comparisons used in ads are based on correct and verifiable information, and do not mislead consumers. Here are a few areas to…
Read MoreCAP – Come on Down! Making Sure the Price is Right with your Price Comparison Advertising
