“Organisations are recognising the impact and the need to have that reputational, strategic view at a higher level than they ever did before.” Hayley James, in-house public sector assistant director The rocket in reputation and reach experienced across the public relations profession during the pandemic is set to stay according to practitioners surveyed in a new report from the Chartered Institute of Public Relations (CIPR). With nearly 1,400 responses, the #PRinAPandemic report authoritatively details the uneven impact of COVID-19 on the public relations profession experienced by those across organisation types, levels of seniority, ages, and roles. It finds an industry performing strongly and with…
Read MorePR’s rocket in reputation set to last beyond COVID new #PRinAPandemic research finds
