Tag: Pro Carton

The cost of living is now the top factor influencing consumer behaviour, followed closely by climate change, reveals new research commissioned by Pro Carton. The 2025 European Consumer Packaging Perceptions Survey, conducted among over 5,000 consumers across Germany, France, Italy, Spain, and the UK, explores shifting attitudes towards sustainability, packaging preferences, and the role of businesses in addressing environmental challenges. Financial concerns are prominent The findings highlight a shift in consumer concerns, with 66% of Europeans now citing the cost of living as their primary worry, overtaking climate change (62%)…

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During this Zero Waste Week (2-6 September 2024), Pro Carton proudly emphasises the critical role of fibre-based packaging in driving sustainability across Europe. With the increasing global focus on reducing waste, the packaging industry has a unique opportunity to lead by example, and fibre-based materials, such as paper and cartonboard, are at the forefront of this movement. Our planet faces an urgent challenge: the world generates over two billion tons of municipal solid waste annually, and this figure is expected to increase by 70 percent by 2050[1]. In the face…

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Pro Carton, the leading European association for carton and cartonboard manufacturers recently commissioned a consumer packaging perceptions study conducted by Perspectus Global. 1,008 UK consumers were surveyed, with the research designed to highlight attitudes towards the environment, current concerns, and packaging perceptions. The survey explored issues facing consumers, covering topics such as the cost of living, inflation, warfare, racism, and climate change. When asked what the biggest issues are facing UK consumers today, respondents revealed that the cost of living (75%), climate change (65%) and warfare (55.9%) are the greatest…

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