Tag: Pro Carton

Last month marked Earth Overshoot Day, the point at which humanity has used more natural resources than the planet can regenerate in an entire year. For the remainder of the year, we are living beyond Earth’s ecological means, a stark reminder that the way we produce, consume and manage resources must continue to evolve if we are to build a more sustainable future. Consumers around the world are aware of this challenge, and their expectations are changing as a result. Sustainability is no longer a niche concern but an important…

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Pro Carton, the European Association of Carton and Cartonboard manufacturers, has appointed Andreas Birmoser, Executive Vice President, Cartonboard at Stora Enso, as its new President. Birmoser succeeds Michele Bianchi, CEO of RDM Group, who has served as President for the past four years. During this time, Pro Carton navigated a period of significant change, including the integration of another cartonboard association and evolving into a 360° industry body. This came as policymakers and businesses prepared for the EU’s Packaging and Packaging Waste Regulation (PPWR). With more than 20 years’ experience…

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Pro Carton, the European association of cartonboard and carton manufacturers, has announced that the carton packaging industry has achieved an 8% reduction in cradle-to-gate fossil carbon emissions since 2021. The research, conducted by the Research Institutes of Sweden (RISE) and independently verified by Institut für Energie- und Umweltforschung (ifeu) in Germany, confirms that the annual cradle-to-gate fossil carbon footprint dropped from 929 kg CO2e to 854 kg CO2e per tonne, reinforcing carton packaging as a low-carbon solution for brands transitioning away from fossil-based materials. This transition marks a successful decoupling…

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New research has revealed that 81% of UK consumers’ demand for sustainable products is impacted by the cost-of-living crisis. Pro Carton, the European association for cartonboard and carton manufacturers recently commissioned new research surveying over 5,000 European consumers. The 2025 European Consumer Packaging Perceptions Survey explores attitudes towards sustainability, packaging and the role of businesses in addressing environmental challenges. When asked about what the biggest issues facing UK consumers were, out of the 1,000 people respondents 79% stated the cost of living, 53% climate change and 52% the economy as…

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The cost of living is now the top factor influencing consumer behaviour, followed closely by climate change, reveals new research commissioned by Pro Carton. The 2025 European Consumer Packaging Perceptions Survey, conducted among over 5,000 consumers across Germany, France, Italy, Spain, and the UK, explores shifting attitudes towards sustainability, packaging preferences, and the role of businesses in addressing environmental challenges. Financial concerns are prominent The findings highlight a shift in consumer concerns, with 66% of Europeans now citing the cost of living as their primary worry, overtaking climate change (62%)…

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