Tag: Pro Carton

European carton industry cuts fossil carbon footprint by further 8%

Stuart Mitchell

Pro Carton, the European association of cartonboard and carton manufacturers, has announced that the carton packaging industry has achieved an 8% reduction in cradle-to-gate fossil carbon emissions since 2021. The research, conducted by the Research Institutes of Sweden (RISE) and independently verified by Institut für Energie- und Umweltforschung (ifeu) in Germany, confirms that the annual cradle-to-gate fossil carbon footprint dropped from 929 kg CO2e to 854 kg CO2e per tonne, reinforcing carton packaging as a low-carbon solution for brands transitioning away from fossil-based materials. This transition marks a successful decoupling…

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The cost of living is impacting the UK’s demand for sustainability

Stuart Mitchell

New research has revealed that 81% of UK consumers’ demand for sustainable products is impacted by the cost-of-living crisis. Pro Carton, the European association for cartonboard and carton manufacturers recently commissioned new research surveying over 5,000 European consumers. The 2025 European Consumer Packaging Perceptions Survey explores attitudes towards sustainability, packaging and the role of businesses in addressing environmental challenges. When asked about what the biggest issues facing UK consumers were, out of the 1,000 people respondents 79% stated the cost of living, 53% climate change and 52% the economy as…

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The cost of living and climate change are consumer’s main concerns, reveals Pro Carton’s 2025 Consumer Survey

Stuart Mitchell

The cost of living is now the top factor influencing consumer behaviour, followed closely by climate change, reveals new research commissioned by Pro Carton. The 2025 European Consumer Packaging Perceptions Survey, conducted among over 5,000 consumers across Germany, France, Italy, Spain, and the UK, explores shifting attitudes towards sustainability, packaging preferences, and the role of businesses in addressing environmental challenges. Financial concerns are prominent The findings highlight a shift in consumer concerns, with 66% of Europeans now citing the cost of living as their primary worry, overtaking climate change (62%)…

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Pro Carton champions the use of fibre-based packaging on Recycle Week

Stuart Mitchell

At recent Recycle Week, Pro Carton highlighted the vital role of fibre-based packaging in creating a more sustainable UK. With the world focused on reducing waste, the packaging industry has a chance to take the lead, and materials like paper and cartonboard are key to this effort. A recent Pro Carton survey shows that 86% of UK consumers feel confident in identifying recyclable packaging. This translates to strong trust in the recyclability of materials like corrugated cardboard (91% confidence) and cartonboard (86% confidence), which demonstrates widespread support for existing collection…

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Pro Carton champions fibre-based packaging this Zero Waste Week

Stuart Mitchell

During this Zero Waste Week (2-6 September 2024), Pro Carton proudly emphasises the critical role of fibre-based packaging in driving sustainability across Europe. With the increasing global focus on reducing waste, the packaging industry has a unique opportunity to lead by example, and fibre-based materials, such as paper and cartonboard, are at the forefront of this movement. Our planet faces an urgent challenge: the world generates over two billion tons of municipal solid waste annually, and this figure is expected to increase by 70 percent by 2050[1]. In the face…

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