The cost of living and climate change are consumer’s main concerns, reveals Pro Carton’s 2025 Consumer Survey

The cost of living is now the top factor influencing consumer behaviour, followed closely by climate change, reveals new research commissioned by Pro Carton. The 2025 European Consumer Packaging Perceptions Survey, conducted among over 5,000 consumers across Germany, France, Italy, Spain, and the UK, explores shifting attitudes towards sustainability, packaging preferences, and the role of businesses in addressing environmental challenges. Financial concerns are prominent The findings highlight a shift in consumer concerns, with 66% of Europeans now citing the cost of living as their primary worry, overtaking climate change (62%)…

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Pro Carton champions the use of fibre-based packaging on Recycle Week

At recent Recycle Week, Pro Carton highlighted the vital role of fibre-based packaging in creating a more sustainable UK. With the world focused on reducing waste, the packaging industry has a chance to take the lead, and materials like paper and cartonboard are key to this effort. A recent Pro Carton survey shows that 86% of UK consumers feel confident in identifying recyclable packaging. This translates to strong trust in the recyclability of materials like corrugated cardboard (91% confidence) and cartonboard (86% confidence), which demonstrates widespread support for existing collection…

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Pro Carton champions fibre-based packaging this Zero Waste Week

During this Zero Waste Week (2-6 September 2024), Pro Carton proudly emphasises the critical role of fibre-based packaging in driving sustainability across Europe. With the increasing global focus on reducing waste, the packaging industry has a unique opportunity to lead by example, and fibre-based materials, such as paper and cartonboard, are at the forefront of this movement. Our planet faces an urgent challenge: the world generates over two billion tons of municipal solid waste annually, and this figure is expected to increase by 70 percent by 2050[1]. In the face…

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Economic concerns have not dented UK consumers’ drive for sustainability, new research reveals

Pro Carton, the leading European association for carton and cartonboard manufacturers recently commissioned a consumer packaging perceptions study conducted by Perspectus Global. 1,008 UK consumers were surveyed, with the research designed to highlight attitudes towards the environment, current concerns, and packaging perceptions. The survey explored issues facing consumers, covering topics such as the cost of living, inflation, warfare, racism, and climate change. When asked what the biggest issues are facing UK consumers today, respondents revealed that the cost of living (75%), climate change (65%) and warfare (55.9%) are the greatest…

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Pro Carton Young Designers Award winners announced

The winners of the Pro Carton Young Designers Award 2023 – sponsored by Turkey’s leading packaging specialists Duran Doğan and Kartonsan – were announced at a glamourous ceremony in Seville, at the end of September. Recognising the best young design talent in Europe, the winners were announced by Horst Bittermann, Pro Carton’s Director General, in front of an audience of packaging industry leaders. This year’s ceremony featured awards in four categories – Creative Cartonboard Packaging (Food & Drink); Creative Cartonboard Packaging (All Other); Sustainability and the Public Vote Award. More…

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