WRAP wins Gold Smiley Award for Recycle Week video

The ‘Let’s Get Real’ film has picked up a Gold Smiley award at the OCFA Charity Film Awards, where it was up against strong contenders from Barts, Scout Association, Samaritans, Diabetes UK, Breast Cancer Now and The Bible Society. Recycle Now is WRAP’s national campaign which aims to motivate more people to recycle more of the right things, more often. It works alongside brands, retailers, waste management companies, local authorities and Government to bring about real sustainable change. Recycle Week is Recycle Now’s flagship annual event which is a celebration…

Read More

Combat Climate Change and “Step It Up” this Recycle Week

This year Recycle Now welcomes a celebrity ambassador to front Recycle Week and is delighted to be working with TV Presenter and Invictus Games Medallist JJ Chalmers for the national campaign. JJ is a keen environmentalist and is partnering with Recycle Now to inspire the nation to ‘Step It Up’ in the fight against climate change. JJ Chalmers said, “I’m thrilled to be part of this year’s campaign. I’m passionate about the environment and how we can battle climate change. I am delighted to be working with the Recycle Now…

Read More

Step It Up this Recycle Week – 2021 is the year of action on climate change

With COP26 bringing world Governments together to act on climate change in November, Recycle Now will use its annual Recycle Week (20th – 26th September) to bring the nation together to unite against climate change by asking citizens to Step It Up this Recycle Week. “Join the fight against climate change. Step It Up this Recycle Week”. With well-known donors already on board, Recycle Now is delighted to announce that Britvic and PepsiCo have joined forces as part of their partnership agreement to donate to the week, as well as…

Read More

Recycle Now hits new heights with best ever Recycle Week results

This year Recycle Now tapped into the cultural shift of citizens’ new-found respect for the planet, acquired during lockdown.  By harnessing the mood of the nation, it achieved an incredible 26 million digital impressions and a whopping 185 million opportunities to see, hear or read about Recycle Week through PR – up from 22 million and 59 million respectively last year. Under the strapline ‘Together, We Recycle’, the campaign thanked the nation –for continuing to recycle, despite all that has happened this year. For the first time ever Recycle Now…

Read More