Tag: Recycle Week

No more landfillings – all toothpaste tubes now recyclable for Recycle Week

Stuart Mitchell

Whether you’re a roller or a squeezer, the age-old question of what to do with the tube once every inch of toothpaste has been used has finally been answered. For Recycle Week 2025, the humble toothpaste tube has become recyclable and should head for the recycling and not the bin from now on, meaning fewer landfillings for the UK.  Each year more than 252 million tubes of fluoride fresh toothpaste are sold in the UK. Twice a day, millions of us brush our teeth—yet until now, those toothpaste tubes have…

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Recycle Week 2024 drives down missed capture as campaign gears up to change recycling behaviours even further in 2025

Stuart Mitchell

Recycle Week, the flagship annual event delivered by Recycle Now for 22 years, returns 22-28 September to collaborate with even more NGO’s, businesses, schools, local authorities and community groups and to inspire even more people to recycle.  Aiming to go beyond awareness-raising and drive citizen behaviour change, the evaluation of last year’s Recycle Week shows that the campaign reached an estimated 7.3 million people. Of these, around 2.9 million indicated they have changed their recycling habits due to the campaign. After Recycle Week 2024, Recycle Now found that the missed capture rate…

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Pro Carton champions the use of fibre-based packaging on Recycle Week

Stuart Mitchell

At recent Recycle Week, Pro Carton highlighted the vital role of fibre-based packaging in creating a more sustainable UK. With the world focused on reducing waste, the packaging industry has a chance to take the lead, and materials like paper and cartonboard are key to this effort. A recent Pro Carton survey shows that 86% of UK consumers feel confident in identifying recyclable packaging. This translates to strong trust in the recyclability of materials like corrugated cardboard (91% confidence) and cartonboard (86% confidence), which demonstrates widespread support for existing collection…

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WRAP wins Gold Smiley Award for Recycle Week video

Stuart Mitchell

The ‘Let’s Get Real’ film has picked up a Gold Smiley award at the OCFA Charity Film Awards, where it was up against strong contenders from Barts, Scout Association, Samaritans, Diabetes UK, Breast Cancer Now and The Bible Society. Recycle Now is WRAP’s national campaign which aims to motivate more people to recycle more of the right things, more often. It works alongside brands, retailers, waste management companies, local authorities and Government to bring about real sustainable change. Recycle Week is Recycle Now’s flagship annual event which is a celebration…

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Combat Climate Change and “Step It Up” this Recycle Week

Stuart Mitchell

This year Recycle Now welcomes a celebrity ambassador to front Recycle Week and is delighted to be working with TV Presenter and Invictus Games Medallist JJ Chalmers for the national campaign. JJ is a keen environmentalist and is partnering with Recycle Now to inspire the nation to ‘Step It Up’ in the fight against climate change. JJ Chalmers said, “I’m thrilled to be part of this year’s campaign. I’m passionate about the environment and how we can battle climate change. I am delighted to be working with the Recycle Now…

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